Summer series: Hot Girl Websites (That Actually Make Money)

Session 2: The 5-Second Test: Can a Stranger Understand Your Website Instantly?

You have about 5 seconds. That’s it.

When someone lands on your website, they’re making snap decisions:
👉 What do you do?
👉 Is this for me?
👉 Do I trust this person?

If your site doesn’t answer those instantly… they’re gone.

In this session, I’m showing you exactly what your website needs to communicate in those first few seconds, and how to fix it if it’s not landing.

And yes… we’re doing real-time examples 👀 (which means you’ll start seeing websites in a completely different way after this)

This one is interactive, eye-opening, and one of those “you can’t unsee it” kind of sessions.

Izzy Waite is the founder of Izzy Waite Design, where she channels her passion for purpose-driven work into amplifying the voices of values-based entrepreneurs through creative design. After walking away from the social media tech industry when it no longer aligned with her values, Izzy built a career rooted in impact — a thread that runs all the way back to her co-founding a nonprofit dedicated to erasing the stigma around mental illness. A University of North Dakota graduate with a double degree in Graphic Design & Technology and Business Administration in Marketing, she brings a rare blend of strategic thinking and creative vision to every project, with one clear mission: helping driven entrepreneurs make a difference.

You Don’t Have to Figure This Out Alone

This session is part of Harvest Goal Collective — a community started in Los Angeles in 2022 that now spans worldwide. Harvest supports women in business through connection, accountability, and shared growth. Members gain access to expert-led workshops, open office hours like this one, and a trusted network of women who show up for each other.

It’s a space where ideas move forward, confidence builds, and real progress happens.

Ready to find your people? Join the Harvest community and stay connected between events.

Core Member event. Become a member or log in to your existing account to RSVP.