Worth Watching: A 5-Question Framework for Creating Video Content with Confidence and Clarity
WHEN
Monday, August 10, 2026
10:00 am - 11:00 am (America/Los_Angeles)
TIME
WHO CAN JOIN
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Event Details
Many business owners want to create more video content, but get stuck on the same questions: What should I post? How often should I post? What equipment do I need? How do I feel more confident on camera?
The most important part of creating video content is understanding who you’re trying to reach, what you want to say to them, and why it matters. Without that foundation, it’s easy to waste time creating content your audience scrolls straight past.
In this interactive workshop, director and producer Melissa Del Gratta will share a simple 5-question framework to help you clarify your message and identify stories worth sharing. You’ll leave with a practical tool you can use immediately to create video content that’s clear, authentic, and worth watching.
About Melissa
Melissa Del Gratta is an award-winning director, producer, interviewer, facilitator, and founder of Long Haul Films, a Los Angeles-based video production company that helps brands, organizations, and thought leaders tell stories that connect. For more than 15 years, she has produced documentary-style content for clients including Mozilla, Thomson Reuters, TikTok, Sephora, Techstars, and worked with many high-profile influencers. Her work has earned millions of views and has been recognized by the Webby Awards, with projects featured by outlets including NBC’s Today Show and the BBC. Known for helping people feel comfortable and confident on camera, Melissa combines strategic storytelling with practical production expertise to create video content that supports meaningful business goals.
About Harvest Goal Collective
Harvest Goal Collective is a heart-centered community for women seeking meaningful connection, accountability, and support while growing a business, navigating life transitions, or pursuing personal goals. Harvest offers virtual workshops, networking events, accountability groups, co-working sessions, and community experiences designed to help women grow in sustainable and supportive ways. The community is known for its welcoming atmosphere, genuine relationships, and “come as you are” approach to personal and professional growth.
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Many business owners want to create more video content, but get stuck on the same questions: What should I post? How often should I post? What equipment do I need? How do I feel more confident on camera?
The most important part of creating video content is understanding who you’re trying to reach, what you want to say to them, and why it matters. Without that foundation, it’s easy to waste time creating content your audience scrolls straight past.
In this interactive workshop, director and producer Melissa Del Gratta will share a simple 5-question framework to help you clarify your message and identify stories worth sharing. You’ll leave with a practical tool you can use immediately to create video content that’s clear, authentic, and worth watching.
About Melissa
Melissa Del Gratta is an award-winning director, producer, interviewer, facilitator, and founder of Long Haul Films, a Los Angeles-based video production company that helps brands, organizations, and thought leaders tell stories that connect. For more than 15 years, she has produced documentary-style content for clients including Mozilla, Thomson Reuters, TikTok, Sephora, Techstars, and worked with many high-profile influencers. Her work has earned millions of views and has been recognized by the Webby Awards, with projects featured by outlets including NBC’s Today Show and the BBC. Known for helping people feel comfortable and confident on camera, Melissa combines strategic storytelling with practical production expertise to create video content that supports meaningful business goals.
About Harvest Goal Collective
Harvest Goal Collective is a heart-centered community for women seeking meaningful connection, accountability, and support while growing a business, navigating life transitions, or pursuing personal goals. Harvest offers virtual workshops, networking events, accountability groups, co-working sessions, and community experiences designed to help women grow in sustainable and supportive ways. The community is known for its welcoming atmosphere, genuine relationships, and “come as you are” approach to personal and professional growth.